I have been operating a small ‘Green Certified” cleaners site for about two years now. With Google’s recent mobile requirement (mobile ready sites will be a big ranking factor later this month), I moved the site to a new shopping cart. Not only did the site move, I renamed it from Bee Clean Home to Bee Clean Marine and am in the process of adding a Marine Supplies line to it, Including the IMAR Yacht Detailing products and boat dock accessories.
One of the most exciting additions (for me, at least) is the naming of my mascots, the two bees in the header. The nautical one was easy, Swab-Bee but I struggled with the home and office character. Then it came to me, instead of Home-Bee, Homer-Bee, etc., it is my site, it should be Randy-Bee. And so it is. I will be incorporating the bees into my listings with personal advice under “Randy-Bee says” and “Swab-Bee says”.
The new site is a work in progress, there is a lot to add, but my goal is to make it an authoritative site, as well as an eCommerce site. Not only will it have products for sale, but usage and proper care recommendations also.